- The novena honoring Our Lady of Guadalupe begins with pilgrimages,
gastronomy, dancing and music from December 4-12.
December has arrived and the Magical Town of Sayulita is renewing one of its most cherished traditions: the novena honoring Our Lady of Guadalupe, a show of faith and a popular celebration that convenes families, businesses and local civil entities, as well as visitors from neighboring towns and other countries.
The festivities are very busy and begin on December 4th extending through December 12th, when the Patroness of Mexico is extravagantly celebrated. During this time the different neighborhoods are in charge of the pilgrimages, for which they prepare floats with the theme of the apparition of the virgin then take them through the main streets to the sanctuary in the town’s main plaza. The neighbors themselves cooperate to adorn the float and buy the gunpowder for the fireworks, the flowers and the music.
Besides the processions, the organizing committee also holds cultural activities during the novena, although the biggest festivities are reserved for December 12th, which start with the traditional singing of the mañanitas to the virgin by a mariachi band. At noon there’s a big lunch on the plaza for the townspeople and the visitors; at midnight there’s a mass, followed by the burning of the palace and the torito.
A visit to Sayulita during these dates offers an opportunity to enjoy its pleasant climate, its gastronomy and the ocean waves, perfect for surfing and Stand-Up Paddle, which is why the Riviera Nayarit Convention and Visitors Bureau (CVB) is extending an invitation to come experience the traditions and customs of the town and fall in love with it in the process.
“Events such as the patron saint festivities honoring Our Lady of Guadalupe show the importance of cultural tourism and represent an opportunity for the Riviera Nayarit to position itself as an attractive destination for underdeveloped segments such as religious tourism. Unlike traditional tourism, it’s recurrent and, by definition, more loyal,” said Marc Murphy, Managing Director of the CVB and the Bahía de Banderas Hotel and Motel Association (AHMBB).
In this manner the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) reaffirm their commitment to continuing their hard work to attract more and better tourists to Mexico’s Pacific Treasure with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).