- This was the first visit these
agents made to the region, which surprised them with the richness of its
nature, its tourism infrastructure and its gastronomy; the destination hopes to
receive an excellent response from the Canadian market.
The Riviera
Nayarit Convention and Visitors Bureau (CVB) and the Puerto Vallarta Tourism
Trust welcomed a group of travel agents from Toronto, Canada to the region from
October 1-6.
This was made
possible thanks to the support of the Mexico Tourism Board’s Toronto office, as
well as the transportation provided by Aeromexico Airlines. The Canadian
interest in a destination that offers culture, nature and luxury is high, and
Puerto Vallarta-Riviera Nayarit is one of the areas in most demand within the
Mexican Pacific.
According to
Marc Murphy, Managing Director of the Riviera Nayarit CVB: “These FAM trips are
an important milestone in the promotion of the Riviera Nayarit in North
America; this region continues to be strategically crucial for the
destination.”
The visit
began in Puerto Vallarta, where the agents remained from October 1-3 before
traveling to the Riviera Nayarit, where a varied itinerary awaited them with
several activities led by the CVB’s promotions manager, Lucero Guerrero.
Between
October 4th and 6th they had the opportunity to
experience the attractions of Mexico’s Pacific Treasure, among them, the Islas
Marietas and its Hidden Beach, the traditional towns of San Pancho and
Sayulita, as well as perform site inspections on several of the destination’s
hotels.
They also took
home promotional material with specific information on the recreational
activities available in the Riviera, its ample hotel offer and the services it
provides to meet the needs of the different tourist segments.
This is the
first time these Canadian agents visited the region, and they were truly
surprised at its natural riches and the tourism and culinary infrastructure
present, which is why an excellent response is expected from the Canadian
market.
The agents who
visited the Riviera Nayarit and Puerto Vallarta belong to the agencies Flight Centre Holidays (operated by
wholesaler GOGO Worldwide Vacations), Flight Centre Business Travel, and
the Virtuoso agency, World View Travel; they were accompanied by a
representative of the Toronto office of the MTB and the Toronto Sales Manager
for Aeromexico.
The Facts:
The Riviera
Nayarit CVB’s Barometer indicates that in 2016 270,232 Canadians arrived in the
destination. The province of Ontario—with Toronto as its capital—is the fourth
destination of origin for tourists to the region with 14.7%, which translates
into 38,292 visitors. Toronto is Canada’s biggest city, as well as the
country’s financial center.
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