- The promotional efforts of the
Riviera Nayarit Convention and Visitors Bureau (CVB) are maximized thanks to
the close collaboration they maintain with their hotel partners.
The Public Relations division of the Riviera Nayarit
Convention and Visitors Bureau (CVB) maintains a permanent synergy with
destination hotels in order to reinforce its continual promotional efforts.
Some of these hotels are very active with regards to
this type of actions, which results in expanded promotion and positioning of
Mexico’s Pacific Treasure. This occurs when the hotels invite celebrities,
influencers, and high-relevance national and international media and the CVB
facilitates the visits, or vice versa, when the CVB organizes business trips
where they invite media and/or travel agents and the partner hotels offer their
support to give them the welcome they deserve.
One example of this synergy took place when actors and
TV hosts Eddy Vilard, Uriel Santana, Mariana Echeverría and Diego
Amozorrutia—all top Mexican influencers—stayed at the Hotel W in Punta de Mita
for International Surf Day, where they enjoyed a fun-filled experience, great
waves and Huichol décor as well as many of the different activities offered by
the Riviera Nayarit.
On this occasion, besides the impressions generated by
the influencers themselves on their personal social media accounts, the visit
was also covered by RSVP, the Social and Lifestyle section of the Excelsior,
which published a five-page article in their July edition with the title
“Breaking Waves.” In it they highlighted surfing as one of the sports practiced
in the region, as well as the local gastronomy and a visit to Sayulita, the
Hippie Chic Village.
According to the article: “As they walked through the
streets, Eddy let loose his artistic side and began to photograph the local
shops and color, while Diego was completely taken by the Huichol master and
Uriel was riveted by the dream catchers sold in the stores.”
Other media that covered the events include Tráfico
Magazine and NEO, which published articles related to surfing: “W Punta Mita: A
Mexican Paradise For International Surf Day” and “W Punta de Mita Celebrates
International Surf Day,” respectively.
The four articles published as a result of their visit
generated 2,828,761 impressions. There were 48 posts on social media and 71
stories with an average of 565,445 visits.
This type of visit, which received ample coverage in
the media and positions the destination as one of the best on an international
level, maximizes the promotional work of the Riviera Nayarit Convention and
Visitors Bureau (CVB).
“This highlights the importance for hotels,
restaurants, tourism service providers and our community in general to strive
to always improve the experience of our visitors,” said Marc Murphy, Managing
Director of the Riviera Nayarit CVB. “The destination truly benefits when we
all work together.”
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