The Riviera Nayarit Creates a Successful Synergy with Destination Hotels

• The promotional efforts of the Riviera Nayarit Convention and Visitors Bureau (CVB) are maximized thanks to the close collaboration they maintain with their hotel partners.

The Public Relations division of the Riviera Nayarit Convention and Visitors Bureau (CVB) maintains a permanent synergy with destination hotels in order to reinforce its continual promotional efforts.

Some of these hotels are very active with regards to this type of actions, which results in expanded promotion and positioning of Mexico’s Pacific Treasure. This occurs when the hotels invite celebrities, influencers, and high-relevance national and international media and the CVB facilitates the visits, or vice versa, when the CVB organizes business trips where they invite media and/or travel agents and the partner hotels offer their support to give them the welcome they deserve.

One example of this synergy took place when actors and TV hosts Eddy Vilard, Uriel Santana, Mariana Echeverría and Diego Amozorrutia—all top Mexican influencers—stayed at the Hotel W in Punta de Mita for International Surf Day, where they enjoyed a fun-filled experience, great waves and Huichol décor as well as many of the different activities offered by the Riviera Nayarit. 

On this occasion, besides the impressions generated by the influencers themselves on their personal social media accounts, the visit was also covered by RSVP, the Social and Lifestyle section of the Excelsior, which published a five-page article in their July edition with the title “Breaking Waves.” In it they highlighted surfing as one of the sports practiced in the region, as well as the local gastronomy and a visit to Sayulita, the Hippie Chic Village.

According to the article: “As they walked through the streets, Eddy let loose his artistic side and began to photograph the local shops and color, while Diego was completely taken by the Huichol master and Uriel was riveted by the dream catchers sold in the stores.”

Other media that covered the events include Tráfico Magazine and NEO, which published articles related to surfing: “W Punta Mita: A Mexican Paradise For International Surf Day” and “W Punta de Mita Celebrates International Surf Day,” respectively.

The four articles published as a result of their visit generated 2,828,761 impressions. There were 48 posts on social media and 71 stories with an average of 565,445 visits.

This type of visit, which received ample coverage in the media and positions the destination as one of the best on an international level, maximizes the promotional work of the Riviera Nayarit Convention and Visitors Bureau (CVB).

“This highlights the importance for hotels, restaurants, tourism service providers and our community in general to strive to always improve the experience of our visitors,” said Marc Murphy, Managing Director of the Riviera Nayarit CVB. “The destination truly benefits when we all work together.”