- South America continues to respond positively to the incentives of the Joint Promotional Campaign spearheaded by the Mexico Tourism Board.
With the objective of increasing the number of emerging markets, the Riviera Nayarit and Puerto Vallarta made good use of their public relations activities in order to attract the Argentine tourist as part of their work on the Joint Promotional Campaign.
“We’re trying to be more discerning when it comes to reaching the readership of the South American media we’re bringing over,” said Marc Murphy, Managing Director of the Riviera Nayarit Convention and Visitors Bureau. “We also trust that with the support of the federal government we’ll be able to set alliances with the airlines so we can bring the countries of the southern cone of the continent closer to the Riviera Nayarit and Puerto Vallarta.”
The press trip included staff from Argentina’s iconic Revista Lugares, with over 25 years as the top travel publication in the country. This monthly publication plus two special editions is also distributed in Uruguay, reaching approximately 50 thousand readers in the medium-to-high income segment.
Its followers on social media easily surpass the half million mark and its website receives an average of 200 thousand unique monthly visitors.
The trip took place from March 13-20, 2017. After their stay in Puerto Vallarta the Argentine journalists went on to San Blas to visit the Tobara and other attractions. They were also invited to interview Chef Betty Vázquez, the Riviera Nayarit’s Culinary Ambassador.
During Nayarit’s Centennial year, the Riviera Nayarit CVB’s Public Relations office chose to take the South American visitors to the Santa María del Oro Lagoon, which has received Blue Flag accreditation; the Magical Town of Jala; the Ceboruco volcano; and the capital of the state, Tepic.
Upon their return to the coast of Nayarit, they toured San Pancho, La Cruz de Huanacaxtle, Sayulita and Punta de Mita, where they enjoyed more of the cultural, ecological, culinary, scenic and luxury attractions offered by Mexico’s Pacific Treasure.