Federal Secretary of Tourism Enrique de la Madrid Cordero presented the Viajemos Todos por México (Let’s All Travel In Mexico) and Mejora Tu Hotel (Improve Your Hotel) social tourism programs in the Riviera Nayarit.
During the event held at the Marina Riviera Nayarit in La Cruz de Huanacaxtle, Jorge Gómez, Secretary of the Government of Nayarit (representing Governor Roberto Sandoval); Omar Camarena, Secretary of State; and José Gómez, Mayor of Bahía de Banderas were present to welcome Mexico’s top tourism official and his associates.
Important representatives from the hotel, academic and business sectors also attended the press conference.
Enrique de la Madrid stated the Viajemos Todos por México program was a successful endeavor by the Federal Government. “This is more than a government program, this is a movement,” he declared. “We’d like to insist on the importance of businesses to play their part and that we look at it as an opportunity to create great packages for Mexicans, especially during the low season.”
Among other things, he stressed the need for reasonable hotel rates and airfare and for the promotion of more travel among Mexican citizens—the idea is for those who already travel to do it more often, and for those haven’t had the opportunity to travel to be able do so.
Regarding the Mejora Tu Hotel program, they stated it focused on expanding banking options so hoteliers can obtain credit with competitive interest and installment plans, which were very difficult to obtain before.
Tourism already represents 8.7% of Mexico’s Gross Domestic Product (GDP). This year’s data has registered approximately nine million Mexicans who work directly or indirectly within the industry, which is the country’s fastest growing economic sector.
Thirty-five million foreign visitors visit the country each year, spending approximately USD$19 billion. Domestic travel indicates 220 million trips within the country, pointing to the necessity of creating additional infrastructure.
During the press conference it was also shared that four million visitors are expected to arrive this year at Puerto Vallarta’s Lic. Gustavo Díaz Ordaz International Airport, which also connects them to the Riviera Nayarit—a number that will ultimately set a new record.