Monday, December 12, 2016

1st Influencer Rally Triggered Massive Coverage Of The Riviera Nayarit

  • The activity created just over 2.4 million impressions just including the number of followers of each of the influencers who attended the rally.

The Riviera Nayarit Convention and Visitors Bureau joined Palladium Hotels & Resorts in hosting the 1st Mexico Influencers Rally held at the end of November.

“We’re seeing an opportunity here by including very popular influencers within our public relations activities,” said Marc Murphy, Managing Director of the Riviera Nayarit Convention and Visitors Bureau. “There’s a media phenomenon occurring among the new generations and the incredible amounts of followers they have.”

The group included Lilia Cortez, Guillermo Marínez, Gaby Gómez, Mariel de Viaje, Maco Daniel Guzmán, Raulito Show and Anette Asbun, hostess on TV Azteca and the Mexico Travel Channel.

The activity secured a little over 2.4 million impressions just including the number of social media followers of the participating influencers.

The Royal Suites Punta de Mita By Palladium served as rally headquarters and the activities included visits to San Pancho, Sayulita and Las Islas Marietas. The influencers enjoyed the natural bounty and the luxury offerings of the Riviera Nayarit while they had fun and shared their joy with their followers.

Here’s a look at the eight participants who brought this event to life:

Lilia Cortez (500+ thousand followers): http://www.liliacortes.com
Guillermo Marínez (70+ thousand followers): http://modacapitalmen.com/
Gaby Gómez (600+ thousand followers): http://www.modacapital-blog.com/
Mariel de Viaje (100+ thousand followers): http://www.marieldeviaje.com/
Marco Daniel Guzmán (50+ thousand followers): http://www.viajabonitomx.com/
Ale Ivanova (800+ thousand followers): https://www.instagram.com/aleivanovastyle/?hl=es
Raulito Show (200+ thousand followers): https://www.instagram.com/raaraulito/?hl=es

Anette Asbun (100+ thousand followers): https://www.instagram.com/anetteasbun/?hl=es

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