- The activity created just over 2.4 million impressions just including the number of followers of each of the influencers who attended the rally.
The Riviera
Nayarit Convention and Visitors Bureau joined Palladium Hotels & Resorts in
hosting the 1st Mexico Influencers Rally held at the end of
November.
“We’re seeing
an opportunity here by including very popular influencers within our public
relations activities,” said Marc Murphy, Managing Director of the Riviera
Nayarit Convention and Visitors Bureau. “There’s a media phenomenon occurring
among the new generations and the incredible amounts of followers they have.”
The group
included Lilia Cortez, Guillermo Marínez, Gaby Gómez, Mariel de Viaje, Maco
Daniel Guzmán, Raulito Show and Anette Asbun, hostess on TV Azteca and the
Mexico Travel Channel.
The activity
secured a little over 2.4 million impressions just including the number of
social media followers of the participating influencers.
The Royal Suites
Punta de Mita By Palladium served as rally headquarters and the activities
included visits to San Pancho, Sayulita and Las Islas Marietas. The influencers
enjoyed the natural bounty and the luxury offerings of the Riviera Nayarit while
they had fun and shared their joy with their followers.
Here’s a look
at the eight participants who brought this event to life:
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