Friday, July 15, 2016

Positive Response From South America’s Emerging Markets

  • The team visited 226 travel agencies and wholesalers in Brazil, Argentina, Colombia and Peru during the first quarter of 2016, reaching 1,717 travel and sales agents on the Riviera Nayarit and Puerto Vallarta.

The efforts of the Puerto Vallarta-Riviera Nayarit Joint Promotional Campaign in Colombia, Peru, Argentina and Brazil are rendering excellent results.

“Each country has its own characteristics and we have to adjust our strategies accordingly,” explained Marc Murphy, Managing Director of the Riviera Nayarit Convention and Visitors Bureau. “For example, we promote more heavily in Colombia, which is the country with the top response.”

Below please find some facts per the statistics gathered by the Riviera Nayarit Convention and Visitors Bureau’s Barometer regarding influx, density, average expenditure and room nights, among others, when comparing 2015 to 2016 so far:

In regards to the influx of the above-mentioned markets, this first quarter the top number of tourists belongs to Colombia, followed by Argentina, Brazil and Peru. It’s worth mentioning all of these markets have seen a 200% increase compared to the same time period in 2015.

Argentina, Colombia and Peru have all registered a 25% increase in average expenditure per stay. Over 50% of South American visitors to the destination arrive for leisure or vacation purposes, followed by incentive and/or sports event travel.

Actions taken during the first quarter of 2016

The team visited a total of 51 agencies and wholesalers in Peru, where they trained 561 travel and sales agents. In Argentina, the numbers included 44 travel agencies and wholesalers for a total reach of 210 agents.


A total of 59 travel agencies and wholesalers were seen in Brazil, reaching 354 travel agents. And because Colombia is the country with the strongest response it had the most coverage, with visits to 73 travel agencies and wholesalers, training a total of 592 travel and sales agents. 

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