- The final stops for the 2015 Riviera Nayarit and Puerto Vallarta Road Show were Sacramento, San Jose and San Francisco.
The Promotion and Sales department of the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Puerto Vallarta Tourism Trust (Fidetur) lead the California Tour during the first week of December, reaching 175 travel agents.
This Road Show—the last of the year to be held in North America—was very important, as California is the favorite natural market for this region of the Mexican Pacific.
The first seminar was held in Sacramento on Tuesday, December 1st, before 55 travel agents. On Wednesday the caravan moved to Palo Alto, near San Jose, where they held a seminar for 45 travel agents.
Last Thursday they repeated their presentation in the San Francisco Airport area for 40 participating agents. That same afternoon they held a training session for 35 agents at the Classic Vacations Call Center.
The participation of 16 hotels from both destinations was key, helping to boost the tourism offer. Wholesale tour operators such as Apple Vacations, Classic Vacations, Delta Vacations, MLT Vacations and Funjet Vacations also participated, as did Alaska Airlines and Aeroméxico.
The Mexico Tourism Board (MTB) lent their customary support to this activity, which stemmed from the Puerto Vallarta – Riviera Nayarit Joint Promotional Tour.
Aeroméxico, Alaska Airlines and Apple Vacation gave away free airline tickets during the three main events, which were raffled together with free hotel stays on behalf of the participating resorts from both destinations and served to incentivize the agents.
California is the top state of origin for tourists from the United States to the Riviera Nayarit: over 20% of US tourist who arrive in the destination are from that area. San Francisco is the number one city of origin for tourists to the Riviera Nayarit for the first half of 2015.