- The owners and managing directors that head the tourism industry in Argentina cleared up any doubts and allegations attached to the destinations, presented a united front to attract tourists and will transmit the added values available to the retail agents with whom they work.
The Argentine tour operators who toured the Riviera Nayarit and Puerto Vallarta at the end of November 2015 defined their mission with the destinations after their visit and the feedback exchanged with the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Puerto Vallarta Tourism Board (Fidetur).
The agents demonstrated a solid commitment and were pleasantly surprised to learn about the investment in promotion and the joint collaboration with the government entities, the authorities, the hoteliers, the CVB and Fidetur, which they described in their experience to be unique.
The participants in the FAM trip are the managing directors and owners of the wholesale tour operators that head the Argentine travel industry. They will be in charge of informing their retail agents down the line to ensure they offer the product in a timely manner.
There was emphasis on creating a united front within the pool of tour operators. Even though they’re technically competition, they will all be handling the same package deal with special rates and promotions for them to entice their clients to visit the destinations.
The primary target market is the Argentine who has already travelled a coupled of times to the Caribbean. In order to reinforce their future travel intentions, the tour operators will offer them added values such as ecotourism, nature, gastronomy, luxury, surf and more.
Argentines love to move around, that is to say, that even though they may have paid for an all-inclusive they don’t care to be confined to the hotel. On the contrary, they enjoy visiting restaurants, touring and visiting local towns; this in turn will create revenue for the townspeople. In that sense, the Riviera Nayarit offers microdestinations with specific characteristics that complement the diversity of Puerto Vallarta.
The participation of the press will be key in eradicating certain allegations such as the mistaken impression that the water of the Mexican Pacific is as cold as that down south; it will serve to generate branding, as well. The visitors also requested static publicity with images of Playa Escondida, the Malecón (Boardwalk) and other attractions to be placed in strategic places.