- The influx of tourists from Argentina and Brazil to the region has increased 300% and 200%, respectively, when comparing the time period from January through October 2015 to the same period in 2014.
The Mexico Tourism Board (MTB) chose the Riviera Nayarit and Puerto Vallarta as the locations for FAM trips comprised of two groups of travel agents from Argentina and Brazil, who came to inspect the tourism corridor and thus strengthen the sales of both destinations in South America.
Nine Argentine agents were in the region from November 6-11, 2015, while the nine Brazilian travel agents visited from November 9-12.
“Colombia has been the Emerging Market in South America with the fastest response to the stimulus of the joint promotion, however, Argentina and Brazil have experienced considerable growth,” commented Marc Murphy, Managing Director of the Riviera Nayarit Convention and Visitors Bureau. “The arrival of Argentine visitors increased 300% and those of Brazilians 200% during the period from January through October 2015 when compared to the same time period in 2014. Though the samples are small, the increases are significant.”
The Argentine tour through the Riviera Nayarit included Sayulita and Bucerías before they headed to our neighbor down south. The Brazilian FAM, which was focused on promoting destination wedding locations in Mexico, visited Litibú-Higuera Blanca, Sayulita and Nuevo Vallarta.
“Right now Sayulita is on everyone’s lips and is a must for a FAM trip. Agents and journalists all want to experience it since their clients are very curious about the village that has captured their attention because of the surfing, SUP, culture and laidback lifestyle,” commented Murphy.