Saturday, November 21, 2015

Joint Promotion Tours The Southwest US

  • Over 100 travel agents in Denver, Colorado, and Salt Lake City, Utah, received updates on the Riviera Nayarit and Puerto Vallarta via training workshops.

The Promotions and Sales departments of the Riviera Nayarit Convention and Visitors Bureau and the Puerto Vallarta Tourism Trust took the Joint Promotion on a tour of the Southwest US.

During this most recent tour the successful training workshop format was repeated in Denver, Colorado, and Salt Lake City, Utah, from November 16-18, 2015. Between the two cities over 100 travel agents received updates.

It’s of note to point out that Denver is in fifth place for cities of origin in the United States for travelers sent to the Riviera Nayarit, while Colorado as a whole is in third place. A very key component of the Denver seminar was the announcement of the new Southwest Airlines direct flight from the Mile High City to the Destination.

Salt Lake City, Utah, ranks among the top 15 cities of origin, which is why the teams are seeking to increase that ranking as it’s one of the most economically stable cities in the US, as well as one whose inhabitants are constant travelers.

The team collaborated with 15 hotel chains and important Tour Operators such as MLT Vacations, Apple Vacations and Pleasant Holidays, as well as AeromĂ©xico, in order to reinforce the tour’s activities in this area, which is considered a Natural Market for both destinations.


After the Denver seminar, the hotels visited travel agencies in the suburbs including Aurora, Cherry Creek and Colorado Springs, covering the regions for many of the agencies that were unable to attend the seminar in the capital. 

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