- The images of the Islas Marietas and Playa Escondida, as well as the Huichol Art and its extraordinary beaded creations attracted attention at this event that involved 136 countries and more than 50 thousand top-level tourism professionals.
The 2015 London World Market (WTM), which took place from November 2-5, highlighted the year of Mexico in the UK, with both the Riviera Nayarit and Puerto Vallarta were present in the Mexico Pavilion.
Over 20 business meetings took place for both destinations with tourism companies from England, which is the leader in Emerging Markets, positioning itself in fourth place among the countries of origin for tourists to the Riviera Nayarit behind Mexico, the United States and Canada.
The Mexico Tourism Board engaged advertising on taxis, banners, bus stops, buses, public plazas, metro stations and Heathrow Airport to promote the country’s destinations. The images that attracted the most attention were those of Playa Escondida and the Islas Marietas.
During the event the Huichol Art was represented by Nayarit artisan Cilau Valadez, whose work was all the rage, so much so that it appeared on the cover of the WTM Magazine, which is published daily during the event to highlight the best of what’s happening.
The direct flights from Manchester and London with Tui-Thompson have triggered this market, which is why Tour Operator Tui is keenly interested in continuing to work with the Riviera Nayarit and Puerto Vallarta.
The WTM is one of the top tourism industry events worldwide as it welcomes all of the sectors that are intimately involved with the travel business.
Over 50 thousand top-level tourism professionals, 3,000 international media representatives, 186 countries, 5,000 exhibitors and government authorities were all present at the event. It’s estimated this year’s expo generated over $2.5 billion euros in contracts.