- This promotional effort is spearheaded by the MTB and included both destinations in its recent tour through Chile, Peru and Colombia, fostering relationships with over 700 travel and sales agents.
The Riviera Nayarit and Puerto Vallarta accepted the invitation of the Mexico Tourism Board to form part of the Pacific Alliance Tour, where they accompanied additional Mexican destinations in carrying out the tourism promotion strategies laid out by the Federal Government.
Besides Mexico, the alliance is composed of the South American countries and Emerging Markets of Chile, Peru and Colombia; thus, the importance for the Riviera Nayarit and Puerto Vallarta to be present in these international activities that seek to strengthen the bonds between said nations.
The activities took place from August 31st to September 4th and included an ample agenda of seminars, conferences, presentations, workshops and promotional visits reaching more than 700 travel and sales agents in the three countries, as well as 15 journalists with national coverage in Chile.
Eight activities were held in Santiago de Chile for 179 travel agents and the aforementioned 15 journalists. In Lima, Peru, there were four other activities held for 460 travel agents, making this the country with the top presence. A seminar also took place in Bogota, Colombia for 80 travel agents. Finally, three magazine editors in Peru were approached for brief interviews.
The destinations also made the most of the Tour to brainstorm ways to implement special rates or packages with Aeromexico to incentivize South American visitors.