- Beyond any international promotion the Riviera Nayarit’s Capital of Surf and most “Hippie Chic” town will continue to receive, this injection of capital will help improve its service infrastructure while maintaining its unique essence.
The announcement came this past September 25, 2015, in Puebla during the 2nd Ferial Nacional Pueblos Mágicos, setting the stage for the tourism potential of this town to take off.
The designation of Pueblo Mágico, awarded by Enrique de la Madrid, head of the Mexico Tourism Board and received by the head of Nayarit Tourism, Catalina Ruiz, will set off a five-year project for the government and the citizens to work on in order for Sayulita to receive its official certification.
The Nayarit Secretary of Tourism thanked the state and municipal authorities as well as the people of the town of Sayulita for their work on this great step forward in the development of the region’s “Hippie Chic” microdestination. “Congratulations, Nayarit, land of bronze, culture, history and nature. A sustainable tourism destination… Nayarit: the Paradise of the Pacific!” exclaimed Catalina Ruiz on her social media accounts.
This project began with the creation of the Executive Committee Pro Pueblo Mágico Sayulita, presided by Marcos Scott, which integrates elements from the Nayarit and Banderas Bay tourism offices. Together they will structure a plan with input from civil associations and the people.
Grupo Pro Sayulita’s Oswaldo Vallejo—also on the committee—explained that the amount of money this designation brought in would be earmarked to improve the services of the town while maintaining the unique essence that attracted people to it from around the world.
With the naming of 28 new Pueblos Mágicos Mexico now has 111, among which will be divided the 400 million pesos set aside for these communities in 2016.