Thursday, August 6, 2015

Holistic Promotion Of The Destination By The Riviera Nayarit CVB

  • Efforts by the Public Relations; Promotions and Sales; Groups and Events; Advertising and Marketing; Research; Administration and Communications departments have succeeded in reaching the goals set for the first half of the year.

The goal of the Riviera Nayarit Convention and Visitors Bureau (CVB) is the tourism promotion of the Destination in a holistic manner. The first semester of 2015 demonstrated the actions enacted by each of the CVB’s departments succeeded well in achieving their established goals.

“The team that makes up this CVB has been working hand in hand to accomplish everything they’ve done so far. Each department is essential to elevating the Riviera Nayarit’s recognition as a tourism destination on the world stage. The synergy between the three levels of government, the citizenship and private initiative is also very important and contributes to overall productivity,” commented Marc Murphy, Managing Director of the Riviera Nayarit CVB.

Thanks to the work done by the Public Relations department the Destination has welcomed 265 domestic and international media, both from Natural Markets as well as Emerging Markets. This has generated 436,840,000 media impressions.

The Promotions department has undertaken 236 events that have impacted 3,809 travel and sales agents, as well as interaction with 7,500 end consumers.

There have been 39 events and 12 conventions managed and supported by the Groups and Events department, which generated visits by 37,240 attendees.

The Advertising campaigns generated 24,298,950 media impressions in the national and international press; the Marketing department’s actions generated 11,381,047 impressions on Social Media, which continue to attract a growing number of followers.

To date, the Administration department has coordinated 15 training workshops and two certification programs for the associated hotels’ personnel, benefiting 535 hotel employees and improving the quality of service for tourists.

The environment has greatly benefited from the activities set about by the Research department, which include beach cleanups that have reached over 15 communities and involved over 600 volunteers, not to mention the reforestation projects and the agreements to care for the Islas Marietas. They are also in charge of the surveys used in determining the stats for the Destination.

The Riviera Nayarit CVB would also like to express its sincere appreciation to the regional media for its coverage of the events and topics related to the Destination.

1 comment:

Johanne Pouliot said...

Congratulations on your marketing efforts! I expect they will bear fruit in the upcoming tourist season.

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