- The Riviera Nayarit and Puerto Vallarta’s tourism attractions were promoted via 58 face-to-face appointments; the Riviera Nayarit as a Virtuoso Destination was of special interest to agencies and consortiums that belong to this category.
June was a month of intense promotional activity for the Riviera Nayarit Conventions and Visitors Bureau (CVB), which together with the Puerto Vallarta Tourism Trust ended this period in Hollywood, Florida, by participating in the Global Travel Marketplace East 2015 (2015).
This was the third year in a row for the GTM, organized by Travel Weekly. The event is held on the East and West coasts of the United States, attracting mostly owners and top executives of agencies linked to consortiums.
“The Joint Promotional Campaign is in search of new Emerging Markets, but that doesn’t mean we’ve been neglecting the Natural Markets that have always been there for us; we’re looking to diversify without losing what we’ve already established,” commented Marc Murphy, Managing Director for the Riviera Nayarit CVB.
The agencies Travel Weekly invites to its events are chosen according to their average annual sales, which must reach a minimum of one million US dollars in order to be able to participate.
Fifty-eight face-to-face appointments with travel agents were held to promote the tourism attractions of both destinations. It’s of note that the agencies and consortiums belonging to Virtuoso were present at the event and showed particular interest in the Riviera Nayarit thanks to its classification as a Virtuoso Destination.
Agents from Arizona, California, Colorado, Georgia, Iowa, Indiana, Illinois, Missouri, Michigan, New England (Boston), New York, Texas, Washington and other states were present at the event. Agents from Vancouver, British Columbia and Toronto, Ontario were present from Canada.