- The three axes of Joint Promotion (Advertising, Training and Public Relations) presented their strategies to eight accounts in Chile and another eight in Argentina.
Marc Murphy, Managing Director for the Riviera Nayarit Convention and Visitors Bureau (CVB), undertook an intense business trip to Chile and Argentina accompanied by the Destination and Puerto Vallarta’s three Promotional offices in order to strengthen their Joint Promotion efforts in South America.
They visited both countries from June 22-26, 2015, where they offered presentations in order to set out the strategies with which they will strengthen the alliances they have in place to activate these South American Emerging Markets.
“We went there to meet with the executives and general managers of each account that we have worked with in these countries in order to explain the integration of our offices and the three main axes of Promotion: Advertising, Training and Public Relations,” added Murphy.
In order to cement relationships with business partners and honor their alliances the teams hosted dinners with the account managers in Chile and Argentina.
The tour operators in Argentina include: American Executive, Eurovips, Trayecto Uno, MDC Turismo, Logran Travel, Ola, Julia Tours and Freeway. In Chile: Repse, Solways, ADS Mundo, Cocha, Expan, Euroandino, Panamericana and Viaclub.
The topic of airlift was discussed with Aeroméxico Airlines in order to find a way to support the tour operators with ticket prices with the intent of motivating South American travelers to visit the region.
Other actions included a training workshop in Chile for the MICE and Leisure department of retailer Viajes Falabela, a leading agency in Santiago de Chile, the capital of that country.
The teams also hosted a breakfast conference in Argentina, attended by representatives of 16 tourism-related media.