- The Riviera Nayarit hosted the 20th anniversary of Integra Destinos & Convenciones and also participated in Chicago’s IBTM America and Monterrey’s Expo Tu Boda, reinforcing the MICE segment.
The Riviera Nayarit Convention and Visitors Bureau (CVB) was very busy in the past few days positioning the Destination within the Meetings Tourism Market via its Promotion and Groups departments.
The MICE (Meetings, Incentives, Conferences and Exhibitions) segment was reinforced on a national and an international level in Nuevo Vallarta, Monterrey and Chicago. The Destination hosted 491 events of this kind, with the participation of approximately 100 thousand participants.
20th Anniversary For Integra
The celebration of the 20th anniversary of Integra Destinos & Convenciones served to inaugurate Nuevo Vallarta’s new Hard Rock Hotel Convention Center on June 20th. The Groups and Events department of the Riviera Nayarit CVB helped make the event happen, which was attended by 250 national meeting planners with the support of 10 of the Destination’s hotels.
The Promotions Department of the Riviera Nayarit CVB in collaboration with the Mexico Tourism Board participated in Chicago’s IBTM America from June 9-11. Eighty face-to-face business meetings took place there with the most exclusive meeting planners in the US.
IBTM America is the world’s most important showcase for the MICE segment, providing business solutions across six continents via eight regional and international events.
Expo Tu Boda
From June 13-14, representative teams from the Riviera Nayarit and Puerto Vallarta attended the traditional Expo Tu Boda held in Monterrey, considered to be the largest Romance Expo in Latin America. There they presented the Destinations’ idyllic landscapes and first-class services to around 3,000 brides-to-be.