Saturday, June 27, 2015

Captain Morgan Promotes Sayulita In The United States

  • The latest commercial touting the brand’s newest drinks is now showing on TV screens throughout the United States and on social media channels; to date there have been over 43 thousand views on YouTube.

Sayulita—also known as the Riviera Nayarit’s Surfing Capital—continues to elevate its positioning on a major scale. The media’s interest in this hippie chic village piqued the interest of the producers of Captain Morgan USA, prompting them to choose it as the location for one of its latest commercials.

Captain Morgan put together several commercials for the launch of its new tropical flavors, with the Sayulita version being the most attractive of them all.

The ad presents model Chrissy Teigen as “Paquita Pantalones” in a skit they titled “I Know What You Drank Next Summer,” where she encourages watchers to surrender to the three new tropical flavors.

Captain Morgan is known for its very popular marketing campaigns. This commercial has been aired on open TV channels throughout the United States, as well as on the social media channels managed by the model, the rum brand and the Destination.

The Riviera Nayarit Convention and Visitors Bureau worked behind the scenes to help with the production of the commercial after the Captain Morgan brand contacted them when they chose Sayulita as the location for the shoot.

The taping took place over the span of a week last February and generated an immediate influx of $200 thousand Mexican pesos to the region via the services used by the production crew.


Click here to check out the video on the Riviera Nayarit’s official Youtube channel: https://www.youtube.com/watch?v=HqjBeKPcF3I&list=PLE1089333E97E5019&index=13.

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