Tuesday, June 23, 2015

California: The Riviera Nayarit’s Favorite Natural Market

  • Over the past 7 years, California has continually topped the list of states of origin for visitors from the United States to the Destination; as a result, there are new incoming flights from that area as well as intense promotional activity.

The Riviera Nayarit has found its favorite natural market in California—this is why it was the site of the most important Promotional Tour held during the month of June, sponsored by the Riviera Nayarit Convention and Visitors Bureau (CVB).

Dinner seminars for 230 travel agents were held in San Diego, Newport Beach and Los Angeles. Thirty business partners including hotels, airlines and tour operators also attended the events.

Several strong accounts in the luxury market enjoyed specialized workshops during the tour; these included Protravel, Balboa Travel, Worldview Travel and Altour, just to mention a few. There was also an open house held at Pleasant Holidays, where 60 reservations, groups and weddings agents working with this important tour operator received updates.

“During the past seven years—at least—California has been the state that sends over the most tourists to the Riviera Nayarit, even during the crisis. It’s essential that we keep its agents updated and offer them the latest sales tools so we can continue to count on their presence within the Destination,” assured Marc Murphy, Managing Director for the Riviera Nayarit CVB.

The new Southwest and Alaska Airlines flights from Orange County that started this year were the topic of conversation during the presentations by the Riviera Nayarit and Puerto Vallarta.

The stats gathered from the Riviera Nayarit CVB’s Survey confirm California’s lead as a market of origin to the Destination. In 2014, 27.5% of tourists from the US came from California.


California is so important for Nayarit that the State Government holds an annual Nayarit Fair in California for all the ex-residents that now call that state home.

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