- Representatives from six British media titles toured the Riviera Nayarit and Puerto Vallarta in order to take back with them information that will generate over 70 million impressions with just one published story each.
The consistent efforts by the Public Relations department of the Riviera Nayarit Convention and Visitors Bureau (CVB) together with the Puerto Vallarta Tourism Trust (Fidetur) continue with this most recent FAM trip for the British press.
For one week starting on June 13th reporters from the UK were able to tour both destinations, amassing information on this tourism region that will eventually make its way to the European market.
The main objective of the trip is to maximize the exposure of both destinations within the British market and its environs. It was organized around a group of six top British media and their combined reach, which will surpass 70 million positive impressions.
Participating media and their combined Unique Monthly Visits (UMV) include: Travel Weekly UK (Circ. 14,572), Mirror Online (65,508,400 UMV) Good Housekeeping Online (570,000 UMV), Chelsea Monthly (Circ. 150,000), Yahoo! UK (5,446,970 UMV), and New Magazine (Circ. 310,190).
The variety of participating media was chosen in order to reach different market segments in one trip.
Mirror Online is part of the largest paper in the UK, Daily Mirror, with an enormous reach. Travel Weekly is a tourism-oriented publication; Good Housekeeping Online is the UK’s top-selling monthly women’s lifestyle title; and Yahoo! UK is a wide-reaching information source with a diverse audience.
This is another example of how the Riviera Nayarit CVB and Puerto Vallarta’s Fidetur continue to invest wisely in foreign media promotion, ensuring the gastronomy, the luxurious hotel infrastructure, the spa services, the ecotourism activities, the adventure and the traditional Mexican culture that dominate the region will all serve to encourage ever-growing numbers of visitors from the UK in the upcoming months.