- The Twitter Party ended on a high note garnering over 10 million impressions in 118 cities in the Americas, Europe and Asia thanks to the hard work put in by the Riviera Nayarit Social Media Club and the community following the destination.
The Riviera Nayarit Convention and Visitors Bureau’s (CVB) latest Twitter Party achieved its objective when it positioned the hashtag #RivieraNayaritExtremo in third place among trending Twitter topics in Mexico.
The goal was hit a mere 45 minutes into the party, which took place March 20th. A total of 10,259,317 impressions were obtained via 2,160 tweets by 229 users tuned in from 118 cities in the Americas and Europe, as well as a smattering from Asia.
The @RivieraNayarit Twitter account surpassed 12 thousand followers just after the Twitter Party, while the English-language account also exhibited quite a bit of action and increased its followers to over 6,000.
The official account for the Mexico Tourism Board, @VisitMex, with over 200 thousand followers, was one of the most active participants. The account @tipsdeviajero, with nearly 140 thousand followers, was also constantly commenting and interacting.
Apart from #RivieraNayaritExtremo and #RivieraNayarit, the top hashtags in play during the party included #surf, #skydive, #adrenalina, #vacaciones, #nayarit y #playa.
Although only nine hotels from the Riviera Nayarit Social Media club hosted the event, the majority of the area hotels collaborated towards its success, as did other tourism service companies.