Thursday, February 26, 2015

GOLD AWARDED TO RIVIERA NAYARIT AT HSMAI ADRIAN AWARDS



GOLD AWARDED TO RIVIERA NAYARIT AT HSMAI ADRIAN AWARDS

Riviera Nayarit represents the only Mexican destination be recognized with this achievement

New York (February 26, 2015) -- Riviera Nayarit Convention and Visitors Bureau and agency M. Silver/A Division of Finn Partners, have won Gold in the prestigious Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards, making it the only Mexican destination to be recognized with an award from this prestigious association. Announced at the Adrian Awards Gala at the New York Marriott Marquis on February 23, the recognition was for two television segments on Nikon Birding Adventures, America’s top birdwatching show.

The award is a direct result of the on-going mission of Riviera Nayarit to communicate with top tier outlets to generate evocative coverage that conveys the abundance of luxury and nature throughout the destination. As a result of the agency’s management of the development of the filming schedule, Riviera Nayarit showcased its birdwatching with unforgettable images of San Blas to a niche audience.

The two Nikon Birding Adventures episodes each aired five times on the Discovery Channel and Pursuit Channel in 2013 and 2014. The episodes introduce Riviera Nayarit and San Blas as a top birdwatching destination. Increasing visits to San Blas through the promotion of birdwatching, which is often associated with a more affluent and discerning traveler, is seen as a viable tourism development strategy for the destination. According to a U.S. Fish & Wildlife Service study, birdwatchers contributed $36 billion to the US economy in recent years and one in five Americans are identified as birdwatchers.

Discovery Channel is an educational cable channel that reaches more than 98 million households in the U.S., part of its global audience of 431 million homes in 170 countries. Pursuit Channel reaches more than 38 million households and is the only outdoor network delivered on DISH and DIRECTV’s BASIC package, channels received by every subscriber regardless of their level of service. As a result, San Blas showed a 32.18 percent increase in the number of visitors over the previous year, which the destination credits to the TV program.

The Hospitality Sales and Marketing Association International has presented marketing and public relations awards for 58 years.  The Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations and web marketing. It recognizes the outstanding marketing campaigns that influence American consumers and best support the business goals of global tourism destinations and hospitality entities. This year’s contest attracted nearly 1,000 entries from around the world, with entries judged by top executives from all sectors of the industry. With more than 30 countries participating in the competition, HSMAI’s Adrian Awards are considered the most prestigious in the hospitality industry.

For more information on Riviera Nayarit, visit www.rivieranayarit.com.

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About Riviera Nayarit
Mexico’s newest destination, Riviera Nayarit, stretches along 192 miles of pristine Pacific coast framed by the majestic Sierra Madre Mountains just ten minutes north of accessible Puerto Vallarta International Airport.  The region extends along the entire coast of the Pacific state of Nayarit including the resorts of Nuevo Vallarta, the historic colonial town of San Blas, exclusive Punta Mita, picturesque fishing villages, miles of serene beaches and spectacular Banderas Bay. Riviera Nayarit offers countless activities, such as: PGA golf courses, luxury spas, whale watching, turtle release, zip lining, surfing, bird watching, international cuisine, and the local artwork from the traditional Huichol tribe. The region attracts and satisfies vacationers of all tastes and budgets with its wide range of accommodations including chic luxury resorts, eco-tourism boutique hotels and quaint B&B inns.  Riviera Nayarit is recognized as a “Virtuoso Preferred Destination.”  In 2015, Riviera Nayarit was recognised by Travel Weekly as “Mexico's new holiday destination on the Pacific coast,” by Yahoo! Travel as “Mexico's New Playground” and on Conde Nast Traveller UK 2015 Hot Destinations List. For more information, visit www.RivieraNayarit.com or follow Riviera Nayarit's Social Media Facebook Fan Page, @riv_nayarit and Instagram @rivieranayarit.  
CONTACT:
M. SILVER – A Division of Finn Partners
Tel:  (212) 715-1600
Delfina G├╝emes, ext. 6316
Delfina.Guemes@finnpartners.com
Phillip Novoa, ext. 6330


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