- USA Today, The New York Times and Yahoo News from the United States; Canada’s Vancouver Sun and the UK’s Huffington Post generated millions of impacts for the destination during the first month of the year.
The start of 2015 couldn’t have been better for the Rivera Nayarit as far as public relations are concerned: at least eight of the most important dailies in the United States, Canada and the UK have included Mexico’s Pacific Treasure in its headlines.
The sum total of the circulation and unique monthly impressions derived from these publications is well over 40 million positive impressions about the destination—all thanks to the efforts of the Riviera Nayarit Convention and Visitors Bureau (CVB).
The majority of the publications were in the United States. USA Today—the country’s most important daily with over 38 million unique monthly visitors—published Mark Rogers’ 11th article on the destination, an ongoing result of the FAM trip he took in December 2013.
Yahoo Travel caused a stir with its article titled “Forget Cabo: This is Mexico’s New Playground,” referring to the Riviera Nayarit. The New York Times dedicated space to the ISA World Stand Up Paddle and Paddleboard Championship, which is set to take place in Sayulita. The New York Post and The Huffington Post—also in the US—published their own pieces about the wonders of the Riviera Nayarit.
The United Kingdom has proven to be a very important emerging market. The Huffington Post UK, with an average of 4,600,000 unique monthly visitors, declared its fascination with the region’s gastronomy. The Daily Mail, also in the UK, wrote about Gwyneth Paltrow’s recent visit to the Riviera Nayarit.
Meanwhile in Canada, that country’s most important daily—The Vancouver Sun—published an article titled “Riviera Nayarit Wonderland,” a product of the FAM trip organized by the Iberostar Playa Mita Hotel.
The CVB reaffirmed its commitment to attract more tourism that benefits the people of Nayarit through the exposure generated via these wide-reaching media, particularly in these three English-language countries, which are positioned among the top four destinations of origin for visitors to the Riviera Nayarit.
Below please find links to the articles: