- USA Today, The New York Times and Yahoo News from the United States; Canada’s Vancouver Sun and the UK’s Huffington Post generated millions of impacts for the destination during the first month of the year.
The start of 2015 couldn’t have been better for the Rivera Nayarit as
far as public relations are concerned: at least eight of the most important
dailies in the United States, Canada and the UK have included Mexico’s Pacific
Treasure in its headlines.
The sum total of the circulation and unique monthly impressions derived
from these publications is well over 40 million positive impressions about the
destination—all thanks to the efforts of the Riviera Nayarit Convention and
Visitors Bureau (CVB).
The majority of the publications were in the United States. USA Today—the country’s most important
daily with over 38 million unique monthly visitors—published Mark Rogers’ 11th
article on the destination, an ongoing result of the FAM trip he took in
December 2013.
Yahoo Travel caused a stir with its article titled “Forget Cabo:
This is Mexico’s New Playground,” referring to the Riviera Nayarit. The New York Times dedicated space to
the ISA World Stand Up Paddle and Paddleboard Championship, which is set to
take place in Sayulita. The New York Post
and The Huffington Post—also in
the US—published their own pieces about the wonders of the Riviera Nayarit.
The United Kingdom has proven to be a very important emerging market. The Huffington Post UK, with an average
of 4,600,000 unique monthly visitors, declared its fascination with the
region’s gastronomy. The Daily Mail, also
in the UK, wrote about Gwyneth Paltrow’s recent visit to the Riviera Nayarit.
Meanwhile in Canada, that country’s most important daily—The Vancouver Sun—published an article
titled “Riviera Nayarit Wonderland,” a product of the FAM trip organized by the
Iberostar Playa Mita Hotel.
The CVB reaffirmed its commitment to attract more tourism that benefits
the people of Nayarit through the exposure generated via these wide-reaching
media, particularly in these three English-language countries, which are positioned
among the top four destinations of origin for visitors to the Riviera Nayarit.
Below please find links to the articles:
Enchanting and challenge for Nayarit, incredible sites,
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