- Brazil’s Via G magazine included the Riviera Nayarit among the top honeymoon destinations in the world for the LGBT segment.
The Brazilian magazine Via G has published another article that included the destination in addition to the results obtained from the initial negotiations between the Riviera Nayarit Convention and Visitors Bureau and the South American publication, which specializes in the Lesbian Gay Bisexual and Transexual (LGBT) market.
The article in question is titled “The Best Destinations for Gay Honeymoons,” and is a listing of tourism destinations that include Mexico’s Pacific Treasure.
From the magazine: “Located on the coast of the Mexican Pacific, the Riviera Nayarit is already known to the North American and Canadian LGBT public. Many have a second home here to escape the rigors of the northern winters. Its charming blend of beaches and villages is made even more so thanks to the unpretentiousness and warmth of its people.”
It goes on to state: “The region is also famous for its grand luxury hotels and the highest number of 5 diamond hotels in Latin America. Many of these resorts already hold symbolic weddings for gay couples.”
Revista Via G is a bimonthly publication with 20 thousand copies distributed in restaurants, nightclubs, bars, hotels and art galleries; 99% of these issues are sold. Over two thousand subscribers receive their magazines at home; 87% of the readers fall into the A/B socioeconomic segments and are between the ages of 25 and 50.
Brazil has 9.4 million economically active people within the LGBT segment; together they generate an income of $3 billion USD a year. Over 70% earns a salary above the national mean, owns a computer with Internet access and has a valid passport for travel.
There’s no doubt the destination is right on the mark by courting this segment with its high purchasing power and desire for luxury and nature, a combination the Riviera Nayarit is well-prepared to offer.