- The TV show, “Viva la Tarde,” airing on RCN Colombia is beamed into over 34 countries around the world, among them the United States, Canada, Mexico, Chile, Argentina and many others in Latin America.
As per their continual task of positioning Mexico’s Pacific Treasure within the Colombian tourism market—a very important emerging one, in fact—the Riviera Nayarit Convention and Visitors Bureau (CVB) welcomed the TV station RCN Colombia to the destination.
The team from the show “Viva la Tarde,” which airs Monday through Friday, was on site to tape several segments to be presented by the popular host Gary David Parkesowich.
RCN is a communications conglomerate that includes both radio and television stations, which are beamed out to over 34 countries such as the United States, Canada, Mexico, Chile, Argentina and many others in Latin America, including, of course, Colombia.
Among the activities the team enjoyed were a visit to the Islas Marietas and the town of Punta de Mita, where they took Paddle Surf classes. They also took the time to film the area and take notes on the region’s culinary offerings.
In the hippie chic village of Sayulita they taped segments that identified the culture of the destination, including the Huichol art, the architecture, the surfers and other aspects of the Riviera Nayarit’s Surfing Capital. They also had the opportunity to film the amazing sunsets around the bay.
In La Cruz de Huanacaxtle they were duly impressed by the Marina Riviera Nayarit and the cutting edge facilities available in the Nautical Capital of the Riviera Nayarit. After a visit to Bucerías they returned to their own beautiful country, where this destination is slowly but surely making an impact.
It’s a well-known fact that Mexico and Colombia share certain tastes and traditions, so the destination seeks to engage the Colombian traveler through cultural exchanges such as this public relations endeavor. There’s no doubt these are sister cultures and that in itself is a fine advantage in positioning the destination.