- The increase in our social media followers has been growing exponentially thanks to the successful marketing campaigns implemented by the Riviera Nayarit CVB; this includes an increase in website traffic as well as web sales that can be tracked back to the campaigns.
The results are in after the implementation of several marketing strategies by the Riviera Nayarit Convention and Visitors Bureau (CVB) aimed at helping users gain more knowledge and empathy with the brand. With just two Twitter Parties using the hashtag #Riviera Nayarit under their belt—one on May 30th and the second on September 29th—the brand was able to rake in over 120,910,000 impressions.
It was open house at both parties with an open invitation to the world at large to enter into a dialogue on this microblog about the different attributes of the Riviera Nayarit, among them, the Marietas Islands and the “Tail of the Whale” green at the Punta Mita Pacífico Golf Course, as well as its cuisine, its beaches, its many activities, its people and the authenticity of each of its more than 20 microdestinations.
The domestic campaign “Mi Riviera Nayarit, Mi Destino” (My Riviera Nayarit, My Destination) has also been launched, espousing three main concepts: environmental awareness, tourism culture and knowledge of the tourism product. This identity campaign has been well received by the citizens of the Riviera Nayarit, the driving force behind its execution.
A contest will be launched on October 13th with E! Entertainment, Grand Velas and Vallarta Adventures titled #ViajaComoCelebrity (#TravelLikeACelebrity), which consists of winning an all-expense paid trip for two (best friends) to the Riviera Nayarit. There will be more information available during the launch.
Social media has been showing results slowly but steadily as far as brand personality and recognition, reach, and brand awareness on the part of the users thanks to the many strategies implemented since September 2013; the user base has grown and with it there has been a marked increase in website sales.
The increase in followers on social media speaks for itself: Facebook Spanish 515.76%, Facebook English 574.93%, Twitter Spanish 187.68%, Twitter English 49.10% and a 66% increase in YouTube views.
The website has seen a 38% increase in sales with a 135% increase in traffic on the Spanish site and a 40% increase on the English site. All the numbers are being compared to the numbers obtained through August 2013.