- Interviews with the Brazilian media took place at the end of September, which generated millions of promotional impacts. Other activities included email marketing to more than 50 travel agencies during the ABAV Fair.
The Riviera Nayarit and Puerto Vallarta were present during Brazil’s 2014 ABAV Fair (Brazilian Association of Travel Agencies), one of the most important expos of its kind in Latin America. The brand was represented in the Mexico pavilion by invitation of the Mexico Tourism Board (MTB).
The Riviera Nayarit Convention and Visitors Bureau (CVB) made the most of this opportunity by dynamically promoting the destination. The public relations department held face-to-face interviews with the Brazilian media from September 24-26, which will generate millions of impacts in the upcoming weeks.
Media such as PanRotas, a travel industry publication followed by nearly two million Brazilians a month, not counting the eight thousand daily papers they circulate, and others such as Diário Do Turismo and Embarque Na viagem, which receive over 600 thousand visitors per month, were on hand during these encounters to promote the Riviera Nayarit.
The TV station SBT, reaching 182 million viewers, and Record, with more than 8 million viewers, have also become informational allies for the Riviera Nayarit.
And as if this weren’t enough, the public relations agency in Brazil also created a mailing to more than 50 Brazilian travel agencies, placing the latest updates from the Riviera Nayarit into the hands of the agents so they can better sell the destination.
In this manner the invitation on behalf of the MTB was put to good use during this important expo, making the most of the personnel that collaborates with the Riviera Nayarit in Brazil in order to generate a viral flow of information about the region that will benefit the destination’s citizens in the medium to long term.