- The most recent FAM trip to the destination included seven of Brazil’s top media specializing in luxury audiences with high purchasing power; together they will garner an estimated 11.5 million impressions.
Seven of Brazil’s top media were strategically selected by the Riviera Nayarit Convention and Visitors Bureau (CVB) to participate in a FAM trip from August 28th through September 3rd. The media were chosen to take this tour through Mexico’s Pacific Treasure for their luxury audiences with high purchasing power.
Soon, details on the Riviera Nayarit will be broadcast throughout Brazil via specialty magazines, websites and television stations. There are an estimated 11.5 expected impressions that will continue to strengthen the positioning of the destination within this Amazonian nation.
Brazil will enjoy the Riviera Nayarit on the small screen via TV DGABC, which has an audience of over 1.2 million viewers.
The specialty magazines were chosen for their target markets: all of them have A/B socioeconomic demographics. The Revista Shopping Iguateme boasts a trimonthly circulation of 60 thousand issues; Revista Dimensao Empresarial and Billionaire Business have a bimonthly circulation of 20 thousand and 15 thousand issues, respectively.
The web portals have by far the biggest reach and take full advantage of tech advances: the Jefferson de Almeida portal has 41,354 unique visitors per month, Glamour Online has 7,741,000 unique monthly visitors and Viaje Na Viagem has 2,558,925 unique monthly visits. The promotional possibilities are huge.
The Brazilian journalists were managed by the RP Agency in Brazil and the Riviera Nayarit CVB; during their week-long FAM trip they enjoyed spa services, eco tourism activities in the area’s idyllic natural scenery plus they had the chance to visit the villages of Sayulita, San Pancho and Bucerías, not to mention the luxurious destinations of Nuevo Vallarta and Punta Mita.
The more than 11 million impressions were calculated using one published article per medium; however, because the trip was so long, it is hoped there will be additional articles published, which would significantly increase the number of impressions.