- Chef Betty Vázquez offered a group of representatives from 30 different Canadian media a taste of the Riviera Nayarit along with general destination information, accompanied by Rodrigo Esponda, Regional Director for the North American office of the Mexico Tourism Board.
The Mexico Tourism Board (MTB) and the Riviera Nayarit Convention and Visitors Bureau (CVB) offered a presentation in Toronto, Canada, to update the media on the latest destination news.
One of the objectives was to “bait the hook” by offering a dinner showcasing the cuisine of the Riviera Nayarit, prepared by the destination’s Culinary Ambassador, Betty Vázquez, who conquered palates with her unique seafood specialties.
Rodrigo Esponda, Regional Director for the North American office of the Mexico Tourism Board, was one of the principals responsible for the realization of this event, which was very well attended by representatives of over 30 Canadian media.
Newspapers, television, radio, websites, magazines and media specializing in tourism, business, travel, lifestyle and gastronomy were among the different vehicles that answered the call of the Riviera Nayarit, demonstrating the abundant interest in Mexico’s Pacific Treasure.
Among the titles present were The Toronto Sun, Huffington Post Canada, ELLE, Bold Magazine and The Travel Society, just to mention a few.
Sun Media, the largest newspaper in Canada, was among those attending the event. The paper has a daily circulation of 15.1 million and over 10 million unique visits to its website. This group publishes in French and English and also publishes magazines, among other media.
Another important guest was www.canoe.ca, which boasts 3 million unique visitors to their page. There was also a face-to-face interview with this representative.
Public relations actions such as these employ a minimum investment compared to the ROI received in the publications, especially in a natural market such as Canada, where this event garnered over 50 million impressions.