Wednesday, August 27, 2014

Brazilian OTA And Media Tour Comes To The Riviera Nayarit

  • The largest travel agency in Brazil, SubMarino Viagens and several Brazilian media representatives will be arriving via Aeroméxico Airlines on a FAM trip coordinated by the Riviera Nayarit CVB and the Brazilian office of the MTB.

Aeroméxico Airlines is currently taking the largest Brazilian OTA, SubMarino Viagens, as well as several members of the Brazilian communications media, on a short promotional tour through Mexico.

The Riviera Nayarit Convention and Visitors Bureau (CVB) will coordinate their visit to Mexico’s Pacific Treasure from August 27-29, in order to give them the grand tour of the destination’s best attractions.

This activity is part of an arrangement by the Mexico Tourism Board (MTB) in Brazil; the tour includes Mexico City and Puerto Vallarta, among others.

The SubMarino Viagens OTA reports over 6 million monthly visits to its website, with over 30 page views per visit; 34% of its readers are 35 to 49 years old and 29% are between 25 and 34 years old.

The agency has over 2.3 million likes on its Facebook page and its Twitter account has over 124k followers; it also boasts over 29 million television subscribers on pay and satellite TV.

The five Brazilian communications media specializing in tourism and travel enjoying the FAM trip are: Brasil Travel News with a circulation of 40 thousand issues per month; the Revista Viajar Pelo Mundo with an equal circulation; MSN with 7 million unique monthly visitors and IG with 3.5 million unique monthly visitors.


The visitors will tour the Marietas Islands, one of the Riviera Maya’s iconic attractions; the “hippie chic” town of Sayulita, also known as the area’s Surf Capital; San Francisco, or San Pancho, called the Riviera’s Cultural Capital; and finally, La Cruz the Huanacaxtle, the Nautical Capital of the Riviera and its cutting-edge Marina Riviera Nayarit, the most modern marina in all of the Mexican Pacific. 

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