- Top publications Elite Travel and Bold Magazine dedicated pages to Mexico’s Pacific Treasure in May; the magazines are distributed in private jet hangars and first class airline lounges.
One of the most important goals the Riviera Nayarit Convention and Visitors Bureau has set for itself is to increase visitors from the Premium or super luxe segment.
The objective of reaching these readers with high purchasing power has been progressing gradually, but steadily. Recently, Elite Travel and Bold Magazine both printed proof of its success.
Elite Travel is published in the United States with a worldwide distribution. The magazine circulates in private jet hangars and first class lounges for major airlines.
Towards the end of May the magazine posted an article on its website where it highlighted the different celebrities who have visited the Riviera Nayarit, something that will eventually attract more visitors to this social arena.
Bold Magazine is a Canadian publication distributed in the Air Canada VIP lounge and in the country’s largest bookstore. Its quarterly circulation encourages intrepid travelers to visit the world’s most exclusive destinations.
Bold Magazine showcased the gastronomy, the luxury hotel infrastructure and the natural bounty of the Riviera Nayarit, running its article under the headline “Riviera Nayarit: A Little Piece of Paradise.”
From the article: “Under trekked, the Riviera Nayarit is an indigenous treasure emerging like most luxury Mexican finds; rugged & worthy of international recognition. ln recent years, the Riviera has quietly welcomed Mexican and international visitors drawn to its breathtaking views, healing seas and abundant gifts.”
This write-up in specific is a direct result of an Eco-Lux FAM trip undertaken last December by the Riviera Nayarit CVB.
Both publications represent the captive markets from the U.S. and Canada. The latter, by the way, has recently increased its influx of Premium and Luxury visitors to the Riviera Nayarit.
For a look at the articles, see the links below: