- Discounts, free nights, kids stay free and special amenities are all on the agenda in order to increase the influx of tourists during the summer season, as well as position the destination through its varied activities.
The Riviera Nayarit Convention and Visitors Bureau (CVB) has teamed up with the destination’s hotels with the clear objective of increasing the number of tourists during the summer season through different promotions that extend from June through August.
Visitors can choose from among several offers, including discounts from 20 to 35 percent, free nights or kids stay free, as well as a slew of special amenities.
To date there are 15 participating hotels: Hotel Villa Varadero, Grand Velas, Samba Vallarta, Occidental Grand, Villa La Estancia, Villa del Palmar Flamingos, Marival Resort, Marival Residences, Rancho Banderas, Bel Air, Riu Jalisco, Riu Vallarta, Riu Palace, Hard Rock Hotel and Dreams Villamagna.
The recent Spring Offers that ended just last month increased sales for May 117 percent more over sales during that same month in 2013. This immediate return on investment is a motivating factor for this new campaign to exceed the summer sales numbers from last year.
“Even though summer is our high season, there’s always room for growth,” said Liliana Lara, Marketing Manager for the Riviera Nayarit CVB. “We want to exceed those occupancy rates and reach out not only to our domestic market, but also to the foreign ones. We believe we can motivate them to visit us during this time of the year as well, not just during the winter.”
According to the 2013 Annual Poll conducted by the Riviera Nayarit CVB, last summer’s occupancy rate averaged 69.45 percent during June, July and August, with July topping out at 80.63 percent.
All of the most important information regarding the different activities to be held in the micro destinations of the Riviera Nayarit for families as well as those aimed at the different market segments will be announced on the CVB’s official websites and social media accounts.