- Spring has arrived with new promotions for the domestic market launched by the Riviera Nayarit together with a group of 10 hotels.
The Riviera Nayarit Convention and Visitors Bureau (CVB) has launched some exceptional promotions for the domestic market in order to invite them to explore Mexico’s Pacific Treasure.
Several hotels have joined the campaign that began on March 21st in tandem with the arrival of spring: Bel Air, Hard Rock Hotel Vallarta, Riu Jalisco, Riu Palace, Riu Vallarta, Samba Vallarta, Dreams Villamagna, Iberostar Playa Mita, Marival Residences and La Tranquila.
These are only the first of a list waiting to be included in this initiative, which will continue to add more hotel partners. The promotions consist of discounts that range from 25 to 45 percent, free nights with stay, children staying free or other special amenities. For more details, please visit: http://www.rivieranayarit.com.mx/ofertas_temporada.
The campaign was launched through social media channels including Facebook, Twitter, Blogger and electronic mailings, and will be supported by the Riviera Nayarit Social Media Club through their own social media channels and databases, which will give the campaign a wider impact and reach. There will also be an investment made into these social media channels.
The expected reach is 1,414,000 people between the ages of 22 and 48 targeted within the main Mexican markets: Guadalajara, Mexico City, León, Querétaro, Aguascalientes, Toluca, Monterrey and Tepic; this does not include any organic reach.
The objective of the Riviera Nayarit CVB’s strategic promotional plan is to increase the participation of the domestic market, obtain better brand positioning and increase sales.
The restructuring of the Social Media has produced results
A restructuring of the destination’s social media was put into action during the last four-month period of 2013; this has produced positive results within the market, which is reflected in the numeric data. The Spanish-language Facebook page tripled its followers, while the English version quadrupled its “Likes.” A new page in Portuguese was also included aimed at the Brazilian market.
The destination also has three different accounts on Twitter: The Spanish-language account showed a 30 percent increase; the English-language followers increased by 17 percent and the Portuguese version will be launched together with the integrated CVB campaigns.
The Riviera Nayarit CVB seeks to keep developing cutting edge strategies and commercial alliances that will allow us to show the world how exceptional and surprising the Riviera Nayarit can be.