- Morelia, San Luis Potosí, Aguascalientes, León and Tepatitlán were among the cities visited during the tour, which resulted in the training of a total of 460 travel agents to sell the Riviera Nayarit and Puerto Vallarta.
The Bajío
Tour undertaken by the Riviera Nayarit and the Puerto Vallarta convention and
visitors bureaus during the month of March generated some great results.
Morelia,
San Luis Potosí, Aguascalientes, Leon and Tepatitlán were among the cities on
the itinerary, during which 460 travel agents attended dynamic workshops where
they were updated on the latest attractions in both destinations.
Thirty
hotels from both destinations were present during the tour, as well as eight
tour operators and Aeroméxico, strengthening the promotion of the destinations
with their services and contributing to the overall efforts of obtaining more
hard sales and connections.
Among
the new activities used for these workshops were simple games that involved
promotional material and exclusive packages with information about the
destinations; the agents enjoyed themselves quite a bit and it gave the
traditional training sessions an interesting twist.
There
were also giveaways including free stays at the hotels and other fun rewards
for those who won the different games.
The
Bajío Tour was a very successful promotional event and the CVBs expect
excellent results. According to the 2013 Annual Poll conducted by the Riviera
Nayarit CVB, the states where these cities are located send the highest number
of visitors to the Riviera Nayarit.
Holding
strong in first place is Jalisco with 40%, followed by Guanajuato in second
place at 17%, then Aguascalientes at 5%, Michoacán at 4% and San Luis Potosí at
3%.
Another
detail to take into consideration is the new flight recently begun by TAR
airlines from Guadalajara to the Gustavo Díaz Ordaz International Airport in
Puerto Vallarta, as the Mexican area of the bajío
is connected via highway with the capital of Jalisco.
Promotional
events such as this serve to strengthen the captive domestic markets, which are
a natural source of increased visitors to the Riviera Nayarit and Puerto
Vallarta and thus benefit regional tourism.
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