- 2013 showed an average of 65.67% yearly occupancy rate, which compared to that of 2012 showed an increase of 2.03%. Approximately 2,389,408 tourists stayed in area hotels.
2013 was a year of restructuring and results for the Riviera Nayarit as far as occupancy rate is concerned. This was determined from the final results of the poll commissioned by the Riviera Nayarit Convention and Visitors Bureau.
The average annual occupancy rate for 2013 was 65.67%, which compared with that of 2012 showed an increase of 2.03%. The sample polled in the Riviera Nayarit included the municipalities of Banderas Bay, Compostela and San Blas. The months with the highest occupancy rate of the year were February, March, July and December.
According to Fernando González Ortega, president of the Banderas Bay Hotel and Motel Association, once the tendency has been reversed they expect a positive domino effect to go into play, as long as the efforts of all of the sectors involved in the tourism development of the region continue.
“When the tendency is reversed, the first growth indicators take a lot of work to establish,” said González Ortega. “However, once that happens, the growth is obtained much more rapidly. The increases are mathematical during the first few years and geometrical during the next, that is, it’s harder at the start until the ripple effect starts taking hold.”
The number of visitors that occupied hotel rooms in 2013 was 2,389,408. This calculation does not take into consideration tourists that stayed in apartments, villas or other vacation rental properties.
Of the more than 14 thousand hotel rooms offered in the Riviera Nayarit, 3,475,922 room nights were sold; 56% of these were to national tourists and 44% to international tourists; 75% were in the Banderas Bay area, 24% in Compostela and 3% in San Blas.
The recovery of the international market is an indicator of the trust the foreign tourist is placing once again in the Riviera Nayarit.