- The promotional and public relations efforts of the Riviera Nayarit Convention and Visitors Bureau resulted in excellent exposure in 14 of Spain and Europe’s most important media, generating over 20 million impressions.
Nayarit played an important part within the Mexico Pavilion during Spain’s International Tourism Fair (FITUR by its acronym in Spanish). The Riviera Nayarit Convention and Visitors Bureau (CVB) took the opportunity to obtain some very important international exposure.
The promotional and public relations actions aimed at positioning the destination and the State’s sister brands generated more than 20 million impressions through the 14 media companies that interviewed the group.
The work, however, began before FITUR opened, when the CVB distributed a press release to the media, whose impact and distribution is independent of that managed locally in Mexico.
El Economista is among the most important journals that published articles on the Riviera Nayarit, with 66 thousand daily readers for its print edition and over 500 thousand online.
The second most read newspaper in Spain, El Mundo, boasts a readership of over 3 million between its print and online editions. The other is Antena tv, with an audience of over 2 million viewers for its onsite transmissions from FITUR.
News agencies including EFE, with three thousand reporters based in 100 countries, and the Europa Press, with 500 journalists in 17 important locations within the old continent, also published stories featuring the Riviera Nayarit.
The Madrid fair represented the most important tourism platform in Latin America and the CVB took full advantage of its presence there to begin the New Year showcasing the destination’s attractions.
The team also put together appointments and chats with tour operators from Spain, Colombia and Brazil in an effort to promote the destination and distribute relevant news to these markets, which potentially have much to offer.
The Ballet Mexcaltitán and Huichol artisan Don Modesto were also on-hand at FITUR’s Mexico Pavilion, creating interest among the audience and the media: they, too, were interviewed, generating additional impressions on their own.