- Terra da Gente is a Brazilian TV production that’s beamed to 114 countries on five continents; it serves as a showcase for nature and the environment.
The producers of the Brazilian TV show, Terra da Gente, made their way to the Riviera Nayarit and its
sister destinations for a full week at the close of 2013 in order to capture on
digital video the natural beauty and the many attractions of our State.
While they were here, the Terra da
Gente camera crew visited the Marietas Islands and the Marina Riviera
Nayarit, as well as the coastal villages where they filmed the surf. They also
zip-lined down the mountain, which highlighted the destination’s diversity.
Their itinerary also included a trip to San Blas, where they swam with
the whale sharks and visited the Laguna de las Garzas. Afterwards they toured the Aguamilpa Dam and made their way to the
Nayar Mountains, home to the Huichol community of Potrero de la Palmita.
The Riviera Nayarit Convention and Visitors Bureau (CVB) arranged this
visit from the Sao Paulo station precisely because of the extensive
international reach of its program.
Terra da Gente airs on 20 open channels in four of Brazil’s states,
as well as Panama and Peru, with a reach of 38 million viewers.
By January 2002 the show was airing throughout the entire country via
satellite (Globo Superstation). It has a subscription of 8 million homes around
the country, which according to TV Globo equals 28 million potential spectators.
The show will also air via Globe International Channel in 114 countries
on 5 continents. The signal reaches many countries in the Americas as well,
including the United States and Canada, plus Australia and Japan. It will air
in Europe via the EPTV stations on satellite and the Globe International
Channel.
The show’s host and producer, journalist Ciro Puerto, is known for his
extensive work dealing with ecology and nature. His weekly show has received
numerous awards and is enjoyed by the entire family.
By inviting renowned international media with a worldwide reach, the
Riviera Nayarit’s return on its initial investment is multiplied many times
over.
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