- Presentations in Chicago at the Mast Sales Sensation (350 agents) and ASTA Midwest Mexico (125 agents) are part of the strong joint promotional campaign with the MTB.
Two major presentations took place in the United States to update a total of 475 travel agents as part of the current joint promotional strategy undertaken by the Mexico Tourism Board (MTB): “Vallarta-Nayarit, Live it to Believe it.”
The Riviera Nayarit and Puerto Vallarta convention and visitors bureaus were in Chicago from November 19-20 in order to participate in advertising and promotional campaigns at the Mast Sales Sensation and the ASTA Midwest Mexico events.
The Mast Travel Network Association event was attended by over 350 travel agents, which came in contact with the many hotels, tourism destinations, cruise companies, tour operators and tourism service providers present.
Riviera Nayarit and Puerto Vallarta presented the Vallarta-Nayarit campaign to the agents visiting their stand in search of information about the destination.
The agents commented that some had already visited the destination as part of the Funjet Vacations FAM trip, but were pleasantly surprised to hear about all the new destination updates. They also confirmed they had made concrete sales already, including at the Iberostar hotel, which will open very soon. The latter was one of the hotels present at the event, as well as the Grupo Gran Velas and the RIU and AM Resorts chains.
The ASTA (American Society of Travel Agents) event was hosted by the government of Yucatán, with the Riviera Nayarit and Puerto Vallarta as special guests by invitation of the MTB. Together they presented their promotional material to the 125 travel agents that participated in the occasion.
Among the hotels present were the Palladium, Paradise Village and Samba Vallarta on behalf of Riviera Nayarit, and the Barceló, Hilton, Crystal, Gran Paradise and Fiesta Americana on behalf of Puerto Vallarta.
This is one more example of how the Riviera Nayarit and Puerto Vallarta CVBs are working together under the aegis of the MTB to continue their intensive promotion of their destinations abroad, positioning the “Vallarta-Nayarit, Live it to Believe it campaign” in order to generate more and better tourism.