- The Riviera Nayarit and Puerto Vallarta CVBs jointly hosted a FAM trip for 32 travel agents from England, Wales and Scotland the first week of December in order to promote the destinations within the UK market.
A FAM trip for a group of travel agents from England, Wales and Scotland took place the first week of December as part of the continuing efforts by the PR offices of the Riviera Nayarit and the Puerto Vallarta convention and visitors’ offices to promote the destinations in the UK.
A few weeks ago, the “Vallarta-Nayarit, Live it to believe it” campaign—spearheaded by the Mexico Tourism Board—was presented during the World Travel Mart in London. These activities are all linked in an effort to attract more of this captive market.
The 32 UK travel agents had the opportunity to fully immerse themselves in the destinations’ natural marvels and experience their fantastic hotel infrastructure but, most of all, they were able to experience the warmth of the citizens of both Puerto Vallarta and the Riviera Nayarit, all thanks to the work of tour operator Tui, key to the organization of the FAM trip.
On the agenda were several hotel site inspections at both destinations, including Canto del Sol, Secrets, Villa Premier, Buenaventura, Now Amber and Krystal in Puerto Vallarta; as well as Dreams Villa Magna, Royal Decameron, Iberostar, Grand Palladium, Riu Hotels, Marival Club and Suites and the Hard Rock in the Riviera Nayarit.
In order to get to know more about the recreational activities visitors can enjoy during their visit while in Puerto Vallarta, the agents took a zip line tour with Canopy River, they visited the old mining town of San Sebastian, had a great evening during the Ritmos de la Noche presentation and, during their free time, went shopping in the charming historic center.
In the Riviera Nayarit they started their tour in San Pancho, where they visited the “Entre Amigos” community center, where the founder of this organization, Nicole Swedlow, met with them in person and even invited them to join in the community work, which they took to with gusto.
They finished off in style with a visit to the hippie chic town of Sayulita, where they toured, ate chocolate bananas and either took paddle surfing lessons or went shopping. Their favorite stop: a delicious lunch at Don Pedros Restaurant.
Truth is, they fell in love with the natural beauty of the beaches and the scenery, as well as the first class service offered by the hotels at both destinations, and happily concluded that it would sell quickly and very well.