Saturday, November 16, 2013

THE RIVIERA NAYARIT PROMOTES THE MEETINGS MARKET

The Riviera Nayarit Promotes the Meetings Market

Over 40 business meetings with MICE specialists from Brazil, Colombia, Argentina, the United States and Mexico took place during the 2013 ICOMEX Fair.

The Riviera Nayarit Convention and Visitors Bureau (CVB) was present at the ICOMEX Fair in Mexico City, which took place from November 6-8, 2013, in order to promote the destination within the meetings market.

This event is one of the premier exhibits for incentives, meetings and conventions in Latin America. It has tremendous national and international impact, bringing together industry professionals from Brazil, Colombia, Argentina, the United States and Mexico, the host country.

ICOMEX unites experts in the meetings market with the main buyers from the Meetings, Incentives, Conventions and Exhibitions (MICE) sector in order to network and close on new business.

The Riviera Nayarit shared its booth with some of the destination’s top hotels, including the Four Seasons, Grand Velas, Grupo Vidanta, Decameron and Hard Rock. Vallarta Adventures was also part of the exhibit.

Forty pre-scheduled meetings took place with specialists from the sector, during which the representatives from the Riviera Nayarit presented the destination’s diverse attractions, as well the local accommodations.

“ICOMEX is a wonderful showcase for the many benefits we offer the meetings market,” said Marc Murphy, Managing Director for the Riviera Nayarit CVB. “We also made sure to highlight the natural beauty of our region, the sun and sand, luxury, culture and the many other attractions the Riviera Nayarit offers its visitors.”

The attendees were also urged to bring their incentive, meetings and conventions groups to the Riviera Nayarit, which would generate increased income to the region.

For more details on the ICOMEX fair visit www.icomex-mexico.com

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