Road Show Success in Canada
Recent visits to Toronto and Montreal served to strengthen the bonds between Canada and Vallarta-Nayarit, with the ever-present support of the Mexico Tourism Board.
As part of the East Coast Road Show to meet with our neighbors to the north we had two very successful visits to Montreal and Toronto—all under the umbrella of the “Vallarta-Nayarit, Live it to believe it” campaign currently being promoted by the Mexico Tourism Board (MTB).
The Riviera Nayarit and Puerto Vallarta convention and visitors bureaus visited the Toronto Park Hyatt Hotel on October 24th to present the latest news regarding the destination’s joint campaign. The Director of the Toronto office of the MTB was present, as well as the Regional Director for Canada, Rodrigo Esponda.
Forty-five travel agents and several tour operators, including Air Transat, itravel2000, Thomas Cook, Air Canada Vacations, Sunwing Vacations and WestJet Vacations, attended the dinner presentation spotlighting the Riviera-Nayarit.
The Riviera Nayarit and Puerto Vallarta CVBs also stopped by the Air Transat offices to hand out digital material, which will help train their sales agents on the Vallarta-Nayarit brand.
Several of the destination’s hotels sent their representatives to this event, including the Hard Rock, Grand Velas, Grupo Marival, Riu Hotels, Paradise Village and Samba Vallarta. Each of the hotel reps was able to present their product to the agents.
“The brand was very well received, the comments were very positive and the hotels took the opportunity to present their new services and special promotions,” said Marc Murphy, Managing Director of the Riviera Nayarit CVB. “We have no doubt this winter season we’ll see more Canadians coming to enjoy our destination.”
The visit to Montreal took place on October 28th under the aegis of Manuel Montelongo, director for the local MTB office, who helped promote the brand to attract more visitors.
A webinar on the Vallarta-Nayarit brand was recorded in Montreal and will be transmitted through Air Transat to its contacts as part of their training to promote the destination.
The same hotels that were present in Toronto attended this event, as well as the Palladium and Occidental hotels. Aeroméxico was also present.
We’d like to point out that—according to the 2013 first semester data gathered by the Rivera Nayarit CVB—Canada sends the most foreign visitors to the Riviera, with Montreal in 2nd place and Toronto in 4th as to cities of origin. And, even though Toronto is in 4th place, this is the segment of the Canadian market with the highest luxury hotel bookings within the destination.
Here is a link the Canadian touristic magazine Express Voyage with an article about Riviera Nayarit: http://www.expressvoyage.ca/reportages.php?sequence_no=45576