- The destination’s promotional efforts aimed towards the South American giant, including a press trip for the Brazilian media and the participation of the Riviera Nayarit in Brazil’s “Festival de Turismo de Gramado” have generated direct visits, which include the 43 Brazilians that stayed at the Hard Rock towards the end of this month.
The Riviera Nayarit has undertaken a very strong
promotional campaign within the Brazilian market. For example, a recent FAM
trip to the Riviera Nayarit for six members of the Brazilian media took place
November 16-19 in collaboration with the Mexico Tourism Board (MTB) and Copa
Airlines.
The invited media—all tourism specialists—arrived in
Guadalajara in order to experience for themselves how that destination can
serve as a gateway for other tourism circuits on their way to the Riviera
Nayarit.
Among the guests were Shirley Pacelli Souza Silva, a
journalist from Estado de Minas; Livia Marra, writer for Folha de São Paulo; Kátia
Arantes Lessa and Jose María Llanos Martínez, writer and photographer for
Editora TRIP; Luciana Gonçalves Veras de Morais, writer for Revista Continente;
Nathalia Ilovatte, writer for R7; and Barbará Blas, writer for Companhia de
Viagem.
They all flew in from different cities, and during the
visit were treated to visits to different towns and attractions including San
Pancho, Sayulita, La Cruz de Huanacaxtle, the Marina Riviera and the Marietas
Islands. They also enjoyed the culinary specialties presented during the XIX
Gourmet Festival, which coincided with their visit.
The writers’ enjoyment was further enhanced by the
excellent service offered by the Villa La Estancia and the Marival Residences,
not to mention the adventure and thrills courtesy of Vallarta Adventures.
Festival de Gramado
The Riviera Nayarit participated in the Festival de Turismo de Gramado (Gramado Tourism
Festival) that took place in Rio Grande Do Sul with the intention of promoting
the tourism industry with travel agents and specialized press. During the
November 7 – 10 event there were 14 thousand visitors to the 400 stands manned
by 2,500 exhibitors on the 17,000 square-meter exhibit floor.
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