Canadian Wedding Planners Visit the Riviera Nayarit
- Five Canadian companies will be touring the destination from November 15-22, visiting four- and five-star hotels and boutique properties; they will also head out to the coastal villages to enjoy their varied attractions.
The Riviera Nayarit Convention and Visitors Bureau (CVB) is working to strengthen the romance market within the destination’s luxury properties and has organized a FAM trip for five Canadian wedding planners to visit four- and five-diamond hotels, plus boutique properties.
Judith Chuntz from NOW Destinations joined Hanina Benayoun of Groupe Ideal Travel, Asunta Barone from InStyle Vacations, Laurence Menard of Aquanautes and Laura Ruiz-Wyseman from Ellison Travel and are falling in love with the Riviera Nayarit so they can woo their clients in Canada.
All of the wedding planners—except for Aquanautes—have already hosted events in Mexico. The good news is they all have events in the hopper and are looking at the Riviera Nayarit as a possibility. Hanina Benayaounm, for example, has already put together 30 weddings in Mexico and has another 25 coming up between the end of the year and 2014.
“Besides becoming familiarized with our luxury hotels, they will also have the opportunity to visit our coastal towns,” said Marc Murphy, Managing Director for the Riviera Nayarit CVB. “Even though these villages won’t host the weddings per se, they offer a variety of services and products that can complement their events.”
The Marina Riviera Nayarit is on the list of places to see; it offers activities such as sport fishing and sunset tours. It’s also home to an amphitheater and the jetty, not to mention the Sky Bar, perfect for hosting events.
“Nuevo Vallarta has El Santuario, which can be an alternative space for parties,” added Murphy. “The Marietas Islands are also a popular attraction, great for any market.”
Bucerías, La Cruz de Huanacaxtle, Punta de Mita, Sayulita and San Francisco are on that “must-see” list for the wedding planners, who will also have the opportunity to taste the fare at the local independent restaurants as an option.
The Riviera Nayarit CVB is grateful for the support of the Banderas Bay Hotel and Motel association, the State Government headed by Roberto Sandoval and the offices of the Mexico Tourism Board (MTB) in Canada, which has been key in putting together this FAM trip.
According to a poll conducted by the Riviera Nayarit CVB, the number of luxury travelers from Canada has increased 27.16% during the first semester of 2013 as compared to the same period in 2012. Events such as the current FAM trip ensure the numbers will continue to grow.