Vallarta-Nayarit Sets Its Sights On New York City
- The purpose of this NYC tour is to promote the new airlift coming this winter with new routes from JFK International to Vallarta-Nayarit
The Puerto
Vallarta and Riviera Nayarit convention and visitors bureaus are holding a
press dinner for the top media outlets in New York City as part of the
activities of the Riviera-Nayarit East Coast Road Show.
The exclusive
dinner will be held at noon on October 29th at the Rosa Mexicano
restaurant, a Big Apple eatery that highlights the many flavors of Mexico. Over
40 journalists have confirmed attendance.

The event
will serve to reinforce the “Vallarta-Nayarit, Live it to believe it” campaign
spearheaded by the Mexico Tourism Board. Executives from the CVBs of both
destinations will be on hand to “spread the good news” to their guests.
“It’s already
a fact that airlift to our destinations is increasing thanks to our shared
promotional campaign,” commented Marc Murphy, Managing Director for the Riviera
Nayarit CVB. “We want to build on this success so we’ll keep up our efforts to
make it happen, abiding by the wishes of governor Roberto Sandoval.”
The purpose
of the NYC tour is to promote the new airlift coming this winter with new
routes from the JFK International Airport to Vallarta-Nayarit: twice weekly via
Aeroméxico and once a week via Delta Airlines.
This, in
addition to the already existing connectivity aboard United Airlines via the
Newark Airport, opens the possibility of doubling the amount of New Yorkers
visiting Vallarta-Nayarit this winter.
The speakers
will address the growth of the North American travel market, thanks in part to
the joint efforts of the Vallarta-Nayarit campaign.
“We hold
these events to inform journalists of what’s new in our destinations,” Murphy
added. “That way they can broadcast the news through the different media that have
a very persuasive impact on readers and viewers.”
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