Monday, October 14, 2013

MEXICO LAUNCHES VALLARTA NAYARIT CAMPAIGN



The Mexico Tourism Board, the Riviera Nayarit Convention and Visitors Bureau and the Puerto Vallarta Trust recently announced a $10 million advertising campaign for the promotion of the Riviera Nayarit and Puerto Vallarta. This project falls under the umbrella of the Mexico Tourism Board’s “Live it to Believe it” campaign. Though not a brand change, it is a definitive effort to position each of these destinations along with their respective attractions and competitive advantages. Thanks to their proximity and alliance, together they offer added value to any kind of trip. Read more at www.travelagentcentral.com/mexico/mexico-launches-major-ad-campaign-vallarta-nayarit-42713

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