- Mexico’s Pacific Treasure will be exhibiting at the ABAV 2013 and participating on trainings to Virtuoso Travel Agents
Riviera Nayarit will be presented this September 4-7 in Rio de Janeiro, Brazil, for the “Tourism Fair of the Americas”, hosted by the Brazilian Association of Travel Agents (ABAV), most important Travel Expo in that country.
The Conventions and Visitors Bureau (CVB) of Riviera Nayarit will deploy major promotional efforts for this show, as one of the goals for 2013 is to diversify markets. Not only lean on what have been the traditional Tourism sources for Mexico but to diversify and expand to new markets. Achieving an invitation to Brazil’s largest Trade Show for The Travel Agent Industry, is one such step.
Mexico’s Pacific Treasure will showcase its natural attractions in collaboration with Mexico’s Tourism Board, having presence in their pavilion. Also, sales department will attend business meetings with top Brazilian wholesalers and airlines such as Nascimento, Designer Tours, MMT, TAM Viagens, Fly Tour, ADV Tour, Flot Operadora Turística, New Age, Trend Operadora and Copa Airlines, searching for promotional joint efforts.
But not only that. Riviera Nayarit will also participate on trainings to Call Center representatives of some wholesalers and during a breakfast with the top 12 Virtuoso Travel Agents.
Brazil’s Market for Luxury Goods sells 2.3 billion dollars a year making it the largest in Latin America and it grows by 35% every year, according to MCF Fashion, a Brazilian Consultancy specializing in Market Research for High-End Products. Capturing this market represents an important opportunity for Riviera Nayarit.
A special focus will be placed on Travel Agents through a workshop and two Breakfast-Seminar, one in Rio de Janeiro and the other in Sao Paolo, where training Riviera Nayarit as well as Puerto Vallarta will be offered.