- 264 travel agents from all over that country were trained on Mexico’s Pacific Treasure on a joint effort of Riviera Nayarit CVB and Mexico Tourism Board
In Riviera Nayarit Luxury is our magic, and this magic was presented last June to 264 travel agents from all over Brazil during a promotional Road Show organized by Mexico’s Tourism Board.
The Conventions and Visitors Bureau (CVB) of Riviera Nayarit, through its representatives in Brazil, participated on the Road Show and presented its Travel Agent Training Program, offering the Riviera Nayarit Specialist Certification to all of those agents responding to a test.
Brazil’s Market for Luxury Goods sells 2.3 billion dollars a year making it the largest in Latin America and it grows by 35% every year, according to MCF Fashion, a Brazilian Consultancy specializing in Market Research for High-End Products. Capturing this market represents an important opportunity for Riviera Nayarit.
The CVB is a non-profit organization that works under the direction of the Hotel and Motel Association of Bahía de Banderas in order to promote the entire Riviera Nayarit. Through efforts like this one, we’re promoting tourist activity and fostering the harmonious development of all the people in Nayarit.