Monday, February 25, 2013

The fifth edition of the Riviera Nayarit Touristic Half Marathon has been announced

The Half Marathon with the most beautiful route in Mexico according to the AIMS will take place on November 23 for fifth consecutive year

Preparation is the key to success, and this is why the Fifth Touristic Half Marathon of Riviera Nayarit 2013 has already been announced. The event will take place on November 23, and is already revving up the engine to achieve not only a larger participation but also a better performance by athletes.

Registrations are expected to open towards the second week of March. The event will be endorsed by the Nayarit Athletic Association and has been certified by the Association of International Marathons and Distance Races (AIMS).

And just like organizers are working ahead to bring you the best services before and during the event, we’re launching an invitation to all runners from Mexico and abroad to begin preparing for the fifth edition of the Half Marathon, which will take place on the main streets of the Nuevo Vallarta tourist development, and will also offer a 10K category.

A BEAUTIFUL ROUTE

Extraordinary natural scenery, golf courses, a marina, hotel infrastructure, ocean views and over 10K of channels await on the route to welcome runners amidst an ambiance that combines celebrations, friendship and sports.

Since the creation of the Riviera Nayarit brand six years ago, a priority for the industry has been to attract high quality tourism that poses a low environmental impact. This isn’t only a marketing issue, but a strategy to achieve an integral development of the community and to increase not only the raw economic indexes, but also the well being of the society as a whole – and high performance sports are a key niche to achieve this goal.

The strong impulse that Riviera Nayarit receives through activities such as the Touristic Half Marathon promoted by the Convention and Visitors Bureau (CVB) allows our destination not only to attract tourists but also gives it presence in specialized media that follow this type of events.

The formula to organize this half marathon has been the following: choose an amazing place with first-class lodging and infrastructure, impeccable streets and exuberant beauty; secure the endorsement from the FMA and the State’s Athletics Association to guarantee the support of all pertaining authorities, and obtain the AIMS certification to give the event an international scope. On previous editions of this race, the destination even caught the attention of the AIMS representatives that measured the route, who assured that in the more than 150 destinations that they’ve covered, they hadn’t had an experience like the one offered by this route.

FOR FURTHER INFORMATION

www.MedioMaratonRivieraNayarit.com

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