Thursday, February 21, 2013

Riviera Nayarit is starting strong in 2013

•    The OVC received over 3 million online hits in January
•    Our marketing campaings generated over 73 million hits


In Riviera Nayarit luxury is our nature, and nature is pushing all the sectors of society to work together to attract more tourism to the region. The Convention and Visitors Bureau (CBV) of Riviera Nayarit has worked intensely since the very first minute of 2013, and in the first month of this year only, we generated over 3 million hits through digital media, and over 73 million hits through marketing campaigns in national and international media.

“We’re starting the year with the right foot. 76 million people have received our message in 2013 as a result of our marketing and communication efforts. With these results, we’re expecting to generate more visitors in the upcoming months, and contribute to achieving the objectives set forth by the Governor for the People, Roberto Sandoval, in order to generate more jobs and to improve the quality of life of all the people in Nayarit”, said Marc Murphy, Managing Director of the CVB.

The communication efforts generated through our Internet website, blogs, Facebook and Twitter pages, as well as Mexico’s Pacific Treasure channels attained a total of 3,280,125 hits in January.

12 marketing campaigns in national and international media generated 73,281,506 hits. “These are strategies put together with the Council for the Touristic Promotion of Mexico (CPTM), and commercial partners like airlines, event organizers, and wholesale agencies, where we use Internet websites, onboard magazines and other available media to create brand awareness among consumers”, concluded Murphy.

The CVB of Riviera Nayarit is a private non-profit association dedicated exclusively to the touristic promotion through a brand that includes the entire coast of Nayarit – from its border with Jalisco in Nuevo Vallarta to Novillero, where it borders with the state of Sonora – while it encompasses the marketing of historic and cultural appeal of the rest of the State, based in four areas: Marketing, PR, Events, and Conventions, while it works closely with travel agents.

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